1. A person who operates a motor vehicle in an aggressive and unorthodox manner, consisting of, but not limited to, drifting, burnouts, doughnuts as well as acts of automotive aeronautics. One who hoons.
October 21, 2021
This November 1st marks ten years since the official creation of Hoonigan. To celebrate a decade of tire slaying and automotive mayhem, Ken Block is reviving some of the livery art from pivotal moments in his history with the brand.
Looking back through his years of racing and Gymkhana, Block selected three of his favorite liveries from his race cars, to create a limited line of products for Hoonigan, DC Shoes, 100%, Wolfgang Man & Beast. These “Legacy Liveries” include the “Snow Camo” from his 2005 Subaru rally car, the “Drips” from Gymkhana THREE, and the Hoonicorn V1 livery graphic that was featured in Gymkhana SEVEN. The flagship product of this collection is a limited edition set of three posters, featuring very iconic images of these cars in their respective liveries. Each poster is signed by Block and only 43 sets will be available for purchase.
DC will be producing a re-release of their Versatile shoe in three colorways to support the historic KB liveries. 100% is set to release sunglasses, goggles, and gloves in the graphics, and Wolfgang Man & Beast has a line of leashes and collars in the Legacy Livery graphics.
“Throughout my career, I’ve had some liveries that I am really proud of, which I feel have set a high bar for the world of motorsports.“ says Block. “I’ve always incorporated a lot of skateboard and streetwear influence into the graphics we designed for my Gymkhana and race cars. Much of that comes from the years of design and marketing experience I had growing the DC Shoes brand. To now be celebrating 10 years of growing the Hoonigan brand with this unique “Legacy Livery” on my race car and these rad products; I am beyond stoked.”
*THE HOONIGAN X THROTL 2022 SUBARU BRZ SWEEPSTAKES OFFICIAL RULES. NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PROMOTION IS OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY. ALSO OPEN TO LEGAL RESIDENTS OF CANADA (EXCLUDING QUEBEC) WHO ARE 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY. VOID WHERE PROHIBITED BY LAW. Entries will be accepted online starting at 12:00AM Pacific Standard Time (PST) on July 1, 2023 and ending 11:59PM Pacific Standard Time (PST) on September 30, 2023. Odds of winning depend upon the number of eligible entries received. See Official Rules for complete details.